Again, as indicated, with respect to the regulations in place, we have the authority to restrict where that marketing is going to be. I think as well we have to strike that balance because we also want to target individual smokers. We want them to be able to move on to the vaping alternative.
Again, as I've indicated, in no way am I saying that vaping is harmless. We know harm is associated with it, but we also recognize that tobacco use is even more dangerous. That is why it's important for us to strike that balance between the two.
It's a point very well taken, and that is why we do have the power within our regulations to be able to choose those locations.