As you're aware, we continue to work on our tobacco strategy at the moment. We've finished off a consultation process with many Canadians. In December of this year, we released our “What We Heard” report with respect to those consultations.
As a result of those consultations, we are taking all that information in hand. That is going to form the next part of our framework moving forward. We recognize that if we want to attain the objective of reducing tobacco use by 2035, we have to move forward. With respect to the area of Bill S-5, this is absolutely a step in the right direction. We recognize when we look at the issue of plain packaging that there's an absolute correlation and that we'll see the number of smokers reduced as a result.
That is why I'm very pleased that we're able to move forward with this legislation, and I'm looking forward to seeing it receive royal assent. From there, we'll be able to enforce the rules and regulations that will be in place. From there, we'll be continuing with other components of our strategy to make sure that we can work hard to achieve our 2035 target.