—makes contraband much more attractive, especially when it can be a tenth of the price.
You indicated that those reports were exaggerated. A number of years ago, I had a briefing from Public Safety and related departments, and if anything, their evidence, and what I learned subsequent to that in great detail, indicated that Public Safety's estimate of contraband, which is in the neighbourhood of 30% market share in this country right now, is not an exaggeration but an understatement.
If we're trying to reduce harm, why would we eliminate the opportunity for law enforcement and consumers to not be able to distinguish what product they're buying by going to plain packaging and plain cigarettes?