Thank you, Chair, and thank you to the witnesses for being here today.
I want to talk a little bit about the question of whether or not you should be able to advertise reduced harm or not. We feel that some of the vaping products and some of the heated nicotine products apparently are further along the risk continuum, and so they really do less harm.
Should we be able to advertise reduced harm in order to get people off existing smoking and onto those products? If so, who should be able to advertise? Should it be Health Canada? I would be interested to hear from Ms. Doucas and Mr. Cran on this point.