The purpose of this amendment is to get past the limitations that are in the original bill, which would prohibit advertising of products that are deemed by Health Canada to be less harmful than cigarettes. That advertising, then, would—I presume—include zero advertising, not just billboards and such but also promotional materials and informative materials, because those are considered part of advertising, to doctors, smoking cessation clinics, and nurse practitioners so that these people could inform their patients, who are trying to find healthier ways to deal with a nicotine addiction, that these products indeed exist. We want to make sure we're helping Canadians who are trying to quit, whereas these people would not be made aware of these products legally, as the bill is originally written.
On February 28th, 2018. See this statement in context.