There are numerous restrictions about advertising and how it can target young people. Advertising cannot be appealing to young people. Particular flavours that might be appealing to young people are not permitted. Advertising that is directed at youth is prohibited. That would cover anything telecommunications-wise.
In the other place, this discussion of where young people are going to see ads took place. They were concerned as well, and introduced an amendment to the bill that provides this strong regulatory authority for Health Canada to propose regulations respecting advertising for vaping products. That's a very broad regulatory authority.
We've already put out a consultation document on what sorts of things we would be proposing to do as part of using that regulatory authority. That's kind of the state of play as it stands today.