This turns to the flavours part of the bill, and we heard some evidence about this. If I understand it correctly, and perhaps ministerial staff can correct me or add some information if they feel it's necessary, the legislative scheme that's set out is to ban flavours in vaping products that are scheduled. So only the flavours that are scheduled are banned.
We heard some testimony about the undesirability of such an approach, particularly given the creativity of the tobacco and nicotine industry. There was some worry that there would be an endless chasing of the tobacco and nicotine industry as they come up with ever more creative flavours and ways to describe those flavours.
The purpose of this amendment is to restrict promotions for all flavours that could be appealing to young people rather than just those set out in schedule 3. The prohibition on promoting vaping devices containing flavours set out in schedule 3, we believe is too narrow. The scheduling approach would also force the government, as I've said, to constantly play catch-up, as to evade regulation the industry develops new flavours that aren't already listed.
This amendment would still permit the sale of flavoured vaping products, but it would prohibit promotions for all flavours that could be appealing to young people. Again, I think we are all in agreement that all nicotine products should in no way be made appealing to young people. We all should agree that the tobacco industry is like the zombie of the corporate world. It continues to come, no matter what the regulation, to try to make its products appealing. It will exploit every loophole, shade every regulation. Rest assured, nobody in this room should have any doubt that if we don't take every step to close doors in this legislation, that industry will find ways to try to make its products appealing to everybody.
I think everybody on this committee heard very disturbing testimony that...I can't remember the exact numbers but over 80% of people begin smoking before they're 18. Obviously when the industry is dealing with a highly addictive substance like nicotine, it has a great incentive to try to get young people to try its products. Because they're highly addicted, they'll be addicted very quickly. Then it has consumers who find it very difficult to quit.
I'm the worst kind of non-smoker, I'm a reformed non-smoker. I smoked for 16 years and I quit for 16 years and I tell you I tried to quit every day for 16 years. It's literally the hardest thing I've ever had to do. Let's close the door on flavours in here that could be appealing to young people, colleagues. Yes, it might make it more difficult for industry. It may have to make sure that it's flavouring its products—for smoking cessation, by the way—because we're not trying to create vaping products that are attractive to nicotine users. We're trying to direct them as a smoking cessation tool for current smokers.
We did hear evidence that the flavouring assists in that delivery. That's fine. Maybe there can be some menthol, certain kinds of flavourings that are targeted to adults. But let's close the door on allowing any possibility of flavouring vaping products that might be attractive to children.
I hope I can get my colleagues' support for this amendment.