I think that is the challenge of our day. Our approach is to try to provide consistent, credible information through different channels. That's sort of escalating, of course, as we speak, with the website we have, providing regular technical briefings, and having that 1-800 number. It is quite a challenge. We have to try to improve, very broadly, Canadians' literacy in terms of health and what they can do to protect themselves but also almost their social media literacy. You cannot believe every rumour and everything you see. There are, of course, some elements of the social media environment.... I've been working in the vaccine confidence sphere, where you do have to actively look for misinformation and address it.
I think that's part of the strategy as well. It is of considerable significance. As I have always said, the epidemic of fear could be more difficult to control than the epidemic itself. I think everybody needs to do their part to try to address that.