The Government of Canada is already doing a lot of work through the vaccine task force with many campaigns. What we face at the moment is an infodemic, an epidemic of information and communication on top of the pandemic. There's a lot of confusion. There's a lot of publicity around vaccines that generates doubt in the public. We follow that in our work in Quebec, looking at social media discourses along with traditional media publications.
There's a lot of conflicting information, often the result of clinical trials that are portrayed in the media without sufficient consideration of all the details. This makes it difficult for the general public to understand and appraise the recommendations by public health authorities in order to know exactly what to do.