It's interesting, because many times I've spoken to many folks in many parts of this country, and the first thing that people always bring up is, “You're small. You can do this. You can engage people because you're small.” I think what I would say to people is that I've been doing this at a national level with HIV and hepatitis C for 15 years, and it's an economy of scale, in fact, smaller but fewer resources.
Anywhere can do this. You need to find the granular unit of engagement, whether that's a neighbourhood, a city or a municipality, in order to engage people. Here, we are smaller, but we sent out a very organic, grassroots call for volunteers, and instead of—