Thank you.
As far as I know, there has never been any such campaign. Anything to do with vision care has really been neglected in the past, if you compare it to dental care, or mental health care, now. For a very long time, mental health was a taboo subject, but now there are a lot of campaigns about it.
We envisage a campaign a bit like the one done in the past to stop smoking. We really need to educate the public and make them aware that some things are good for the eyes and others are not. You need to make frequent appointments with eye specialists to make sure that you are following up on your visual health and to be able to detect problems early on so that they don't become much more serious problems that can cause blindness.
There hasn't been a campaign like this in the past, and that's why we and many of our partners nationwide are trying to develop one.