I'm not an expert on how the federal government could communicate, but I think we have seen examples in the past of the federal government helping to get messages about health and wellness effectively out to all Canadians.
I think that it would be incredibly powerful to use that as a way to get messages out about gynecologic cancer to ensure that Canadians are aware of prevention opportunities like opportunistic salpingectomy and that all Canadians are aware that HPV-based self-screening is available to them. It's not available everywhere yet, but it soon will be.
When that is the case, it will ensure that all Canadians will know that they can order a test kit to their house, do this in the comfort of their own home when they want to, and know that this is more effective than Pap testing in terms of screening for cervical cancer. I think there's a tremendous opportunity to communicate these really important messages to Canadians.