That study was tremendous in bringing us forward. It did demonstrate a reduction by, I believe, almost 7% in alcohol consumption. It meant that people were far more aware of the potential harms and risks. It also meant that, with increased awareness of alcohol costs and harms, people were more likely to support other legislation that would also aim to raise awareness or reduce consumption. It's a great first step in bringing us to a point where we are able to have more serious conversations.
On February 15th, 2024. See this statement in context.