We know that about 75% of Canadians 15 years old and over consume alcohol, and 40% of Canadians have no idea that there's any link between alcohol and cancer. Alcohol is related to over 200 different chronic diseases, illnesses and injuries, and it's contributing to a lot of costs and social harms in Canada. It is a concern that as we continue to increase its accessibility.... There's plenty of research to demonstrate a link between more availability, more accessibility, more consumption and more harm. We think that it's really important that people have the availability of information to make informed decisions for their health.
Not having this information widely spread, for example, on labels is a failure to give people the chance to make that choice for themselves as to whether it's something that they're willing to take on.