Absolutely. Thank you, Minister. Yes, we heard some very profound testimony to that effect at committee when we were studying children's health.
Turning to nicotine products, experts across Canada have expressed serious concern about Zonnic, flavoured nicotine pouches from Imperial Tobacco that recently hit Canadian shelves. Disturbingly, this product was approved by Health Canada without any age barriers or restrictions on how it can be advertised or sold. We're seeing it pop up in convenience stores across the country, supported by marketing and flavours that appear to target youth. We've seen B.C. and Quebec take action.
Minister, you've said publicly that you felt “duped” by the tobacco industry, and you pledged a major crackdown. Can you confirm what action your government is planning to take, and precisely when that may begin?