If you go on PubMed and you type in “antidepressants in pregnancy”, you'll get like 80 articles a year. It is practically impossible for practitioners to go through that. Then, when patients type it into the Internet, it's the same.
A number of years ago, we created an online patient decision aid that talks to people about what their condition is and all the different treatments. It provides the potential benefits of the medication and the potential safety risks. When we tested it, we found that for somebody who talked to me in my clinic—because I'm a provider and I do this kind of counselling all the time—the decision didn't give much more to them, but when we tested it with people across Canada who, for example, lived in rural Saskatchewan and other places, they really had a big improvement in their decision-making difficulty and felt it was so much easier to make a decision about whether to use the medications or not. Then we were funded—and we've had about 500 people all across Canada—to see not only whether it helps their decisions, but whether it helps them have better outcomes and less likelihood of having depression in the long term.
If you can take a few specialists and have a trustable brand with the evidence, there are really neat ways of getting it out to people. The family doctor can download the tool, and the patient can look at it. We have really good technological ways of getting that stuff out, but I think it's about making sure that the information is branded in a trustable way.