That's a very good question, and that is a huge driver right now in society in general.
To me, stigma and shame go hand in hand. It plays both sides. Right now there's a huge stigma towards recovery. When I was addicted, I had a lot of people stigmatize me and everything. The way I see it now and the way I speak to people who are on the cusp of entering recovery and everything is that looking at yourself through other people's opinions is really a rotten way to live your life. It should be based on your opinion about yourself, and I think there has to be a societal shift and change with respect to how every aspect of a recovery-oriented system of care is viewed. It shouldn't be stigmatized. It's hurting more than anything right now. Shame is a huge feeder of addiction, and those coincide with each other.