Sure.
The tool kit was generated at a time when we were trying to do outreach to the construction sector. As I mentioned, about 52% of those workers who were employed came from our sector. When we started this back in 2017, the statistic was, effectively, that one in four of those dying were in construction. We generalize “construction”—it's the trades, and commercial and blue-collar workers.
Again, I'm not professing to have a health care background, but the idea was this: How can we convey information that allows people who would otherwise avoid it or not seek help to find information, or seek out attention and treatment? I initially had a harm reduction coordinator come in from the Island Health authority. We would do a lunch and learn—a one-hour session. You can imagine how, when we invited workers to come to us, we had zero people showing up. We found that a bit concerning, considering the statistics that were out there. There was also a perspective that this wasn't happening in our industry. There was denial. It's taken eight years for us to somewhat acknowledge that this crisis affects the construction sector. More than that, it's a social impact.
We're trying to do our part to reach out to construction workers. Through our strategy of outreach to companies, we also work with local community colleges that provide first- and second-year apprenticeship training. Our effort is in creating awareness. What's happened, Madame, is that we've had workers who would otherwise stand there with their arms crossed at a meeting in the morning.... For your information and for general awareness, a “tailgate talk” is something that happens all the time on a construction site. It's how they start their day. It's typically around the tailgate of a pickup. We say, “We're going to be doing this work. Stay away from this area. These deliveries are happening.”
Well, since we introduced this component, we've had workers who are clearly uncomfortable with the conversation but who, by the end of it, are saying they know somebody who needs to get this pamphlet, or who needs to come to that support group. We have a spectrum of care. It's even for people who have a heavy dependency on alcohol. We don't discriminate. It's not necessarily toxic drugs; we don't focus solely on toxic drugs. We focus on elements that would compel somebody to, you know, go out and party one night and start with a couple of beers. The next thing they know, they're having a hit of heroin.
You know, we find that the circumstances are there to suggest that there are ways to inform them about what they should be looking for, and also to coach employers to say, “Don't let people struggle in vain. If you see somebody who's clearly having challenges...." They may be sober or clear-eyed during the day, but at night, they go home and turn to a very dark place. They use drugs to cope, only to get up and do the whole thing over the next day.