I think we're disappointed that we're here in the first place. Moreover, we're bewildered that this conversation has to continue. This is an industry that has a very strong reputation and a very high trust among Canadians. We've recently surveyed that over 81% of Canadians use these products.
To revert back to your question about ownership and who's running these businesses, the vast majority of these SMEs are female-founded or led and operated. Any comment that takes the 0.006% and paints a brush across a full industry I don't believe would be helpful to that industry, no.