Yes, I fully agree. Frankly, we have no other option than to introduce digital measures to resolve the labelling issue. That's one of the potential benefits of Vanessa's Law.
It gives us the tools to fix the regulation without disrupting the current availability of products, by having the ability to pull products out of that regime and fix the regulations so that we can use QR codes and other digital tools to enhance the labelling and then bring them back in. That is a new authority that was just made available through Bill C-69, and it's a solution we're pursuing very hotly right now.
Those kinds of modern tools, when we have change at the rate we do in our environment, are essential. The current labelling rules were developed in the United States in 1989, pre-Internet, in a country with one language. Those rules absolutely don't work in Canada. We need to be able to use things like QR codes to communicate with Canadians.