We did a recent Leger report, which we're happy to table with the committee if you would like to see it, just to get an understanding of that. What we saw is that Canadian consumers really do value Canadian-made products. I think all Canadians try to buy local as much as possible. There's a great reputation. The industry is safe and compliant. These are low-risk products. However, the driving decision-makers are accessibility and price. The way we are going, our prices will be higher when competing with the online world over the border.
On October 31st, 2024. See this statement in context.