The other thing that's incredibly important, besides all the things that you have talked about, including consumer choice, etc., is related to how these products are treated by the government. Part of what we heard on Tuesday was related to a study commissioned, I think, by CHFA with a very reputable company, Deloitte. Of course, the minister, using his usual bombast and provocative nature, even called that study into question—this is a company that the NDP-Liberal government actually uses for consultations themselves—once again mis-characterizing the industry as a whole.
How does that make you feel as a representative of that industry?