That's great. Thanks.
Dr. Moore Hepburn, I think you said that your appreciation over time for natural health products has increased, and knowing that NHPs are well regulated means that you're more comfortable recommending them. How important do you think it is for consumer confidence? You have a lot of interactions with patients and clients who are accessing these. How important is that added level of safety, do you think, for practitioners' and consumers' confidence in natural health products?