I think it would be a shift of the responsibility for dealing with.... It would be an expansion of tobacco, vaping and all other nicotine products. It would be integrating the protection of public health from inducements to non-users to use the products and regulating them as cessation or harm reduction products at the same time, so that there is consistency in how they're dealt with. It would essentially be a way of regulating the industry, as opposed to regulating the product.
Fundamentally, it could look very much the same as it does now, with a similar approach to regulation, but we also need to modernize our regulations. The precision regulation approach, to me, as someone who is used to the fact that it takes years and months to get a new idea across.... The idea of being able to move swiftly with interim regulations or precision regulations is very important.
I don't have time to go into all those things, but the fundamental change would be bringing all aspects of nicotine into one regulatory basket with the same decision-makers responsible.