Yes. I actually think of it much more broadly. We want people to make smart decisions for themselves and data-driven decisions for themselves.
The data is changing with time. Policy is going to change with time, and we have to keep 38 million people up to date and in touch with doing the right thing. There might be a time to go get a vaccine. There might be a place to go get a therapeutic. There might be a time to put your mask back on. We have to reach all 38 million of us to inform people in a proper manner, and also have the public trust and public buy-in to do that when it's the right time. That really does involve having solid communication experts and social scientists as part of the team.