It's challenging.
What we do and what we don't do obviously impact the outcomes we care about.
Many physicians, unfortunately, have chosen to be silent in the face of disinformation. I think disinformation requires us to be active in fighting it, not just by putting out pamphlets or saying, “I'm a doctor. Come talk to me”, but by actually fighting disinformation.
I think there need to be serious ramifications for doctors who use disinformation. We're starting to see doctors having judgments in the United States. I think there have been some interesting developments in Canada. It's very important.