Thank you, Doctor.
As you are undoubtedly aware, our colleague Patricia Lattanzio currently has her private member's bill referred to this committee, and we look forward to studying it.
We know the industry has made some attempts at self-regulation around unhealthy foods and marketing to children. However, it's said these voluntary codes are not effective. Very briefly—to leave me a bit of time at the end to talk about physical activity—could you tell me why those self-regulatory attempts are not effective?