I think in part it's industry lobbying, but also there's a natural hesitation for government to increase taxes. That's worldwide.
Over the last decade, we've met with various levels of government, both provincially and federally, to advocate this step. In British Columbia, we were successful in persuading the government to remove an exemption on provincial sales tax that sugary beverages enjoyed. I think the next step is to try to get something like this implemented either at a federal level or at multiple provincial levels.
I'd like to see it happen and I welcome your advice on how to move this forward.