The short answer is no.
Under the age of five, kids cannot distinguish advertising from content. Even under the age of 12, they don't really understand the persuasive nature of the advertising. Advertising is getting more sophisticated.
A recent report came out of the Heart and Stroke Foundation about social media and social media user-generated ads. These are young people basically advertising to other young people, which is even more surreptitious. Yes, children have a very hard time recognizing advertising.
From my perspective, as someone who's worked at this since 2014, many areas of government at the federal level have worked towards getting effective restrictions on the marketing of unhealthy foods and beverages to kids, and they were somewhat blindsided in 2019 when it died in the Senate. I just don't want to see us repeat the same mistake now. I do not want to see us putting all our eggs in one basket with Bill C-252. The regulatory process through the Canada Gazette needs to go forward on a parallel track, and if they can converge on a common destination, that would be great. If not, then we have the regulations in hand.