Thank you for the question.
Maybe I can refer back. I think you started off your comments by saying we value physical activity. I would challenge that. I would say we don't value physical activity. Just 28% of kids are meeting national physical activity guidelines. I think we understand the benefits of physical activity, but as a society, we don't value it. If we valued it, we would ensure that kids have the opportunities to be active every day, whether at school, at home or in the community. We really need to ensure that as a country, we really value it and demonstrate that value through investment and policy.
You talk about awareness. I think that is part of the equation. Our sector, as a whole, is very underfunded. Our organization, for instance, has been around for 52 years, but we're looking at a wind-down option beyond March 31, because our funding ends. We need to continue to invest not only in organizations but in policies and programs that ensure we value physical activity for kids wherever they are. I would say this is one point.
I would say that the other thing with respect to COVID is that there's a challenge because most of us ended up pivoting to virtual or online types of supports. We did that because everybody was at home. We, in a sense, contributed to the physical inactivity issue by being on screens. I think there's some effort that needs to happen to get people back to in-person physical activity and sport programming.