Thanks for that. I'd love to see data. I don't know if you have any to table with the committee around this aspect.
When we look at the work of Dr. Stuart Shanker, or self-regulation, and we look at overeating or using eating as a self-regulating technique, we see a big chunk there. I understand what you're saying. It is absolutely on an individual basis.
I guess where I'm going with this line of questioning is to ask if it would be valuable to look at investing in access to mental health supports for kids when we see, as we've heard in this testimony today, the deterioration in children's mental health. There was a promise of $4.5 billion from the Liberal government in a Canada mental health transfer, and we haven't seen any of that. Would that not be significantly beneficial if it were added?
We're talking about marketing, and that's important, but wouldn't it be beneficial to understand the underlying cause of what food does to our body and educating kids so that they understand it? We also have a rise in eating disorders in young girls and young men.