Thanks.
I 100% support Mr. Davies. I agree 100%. The industries have been consulted, and they have been consulting on this bill for the last five years. They have not been left out of this process whatsoever. I just point out that in 2018, the last time this bill was studied, the main thing that the CMA, the Canadian Marketing Association, was asking for was a reduction of the age threshold from 17 to 13. By some accounts, unfortunately, I think this bill is actually weaker as a result of that. You can make the argument that if you can drive a car, you can probably choose to have a Coca-Cola. Fine. Everybody can still choose to have a Coca-Cola; it's just whether or not you can market to them.
We are talking about youth under 13. The process to bend a bit, to break a bit, to make the bill a bit more industry friendly...we've already done that. The evidence is clear. We're talking about kids under 13, not 17 anymore, as they asked for in 2018.