I'm going to ask a technical question.
According to Health Canada's consultation report, some stakeholders indicated that there should be exemptions from the ban, in particular the sponsorship of sports teams, community events, and school events and activities.
The Food and Drugs Act defines advertisement as “any representation by any means whatever for the purpose of promoting directly or indirectly the sale or disposal of any food, drug, cosmetic or device”.
Under this bill, would the prohibition on advertising extend to sponsorship, the use of brand elements—such as cartoon characters—on packaging, labelling, sales promotions and endorsements? In other words, are there exemptions in this bill that would permit that kind of advertising?