I'd say that the voluntary aspect of this code is perhaps the most important factor, because it doesn't come close to strict legislation. You know that when people or industries are given a choice, they have no obligation to go with either option. That's the first point I wanted to make.
My second point is self-regulation. There's no mechanism framing this code in a strict and rigid way to reduce unhealthy eating that stems from advertising to children. So it's—