I said it up front in my opening remarks, this is a step in the right direction. Now, have we achieved the right goals? I don't think so.
In years past, we've taken steps that have led to the code, but we're still only acknowledging that we need to do more or that there should be some guidance. Because of the voluntary aspect, we haven't reached our objective to reduce child obesity. On the contrary, the obesity rate continues to grow. Therefore, we have no proof that the voluntary measures are effective. As long as actions are only voluntary, we won't achieve the objective, which is to ensure that we have no harmful advertising geared to children.