Eighteen was originally stated in the first proposal, Bill S-228, and at that time, the frame, I think, was established really on who would be susceptible to advertising. When it was proposed to be brought down to 13, the monitoring became very important because we didn't want to see the dynamic that the advertising would turn around and....
This is just monitoring, and I take it the outcome is that Health Canada comes to committee, to Parliament, and gives the results so that you can see the trends and see if there needs to be any kind of adjustment at that time. The value of the monitoring is just to report in on what the advertising trends will be for those age groups. It wouldn't be determinative of any further change. It would really provide more evidence.