As with everyone else, of course, any time there's new legislation and regulations put in place we want to make sure that we have a review process and measurable outcomes we can look at. In the longer term, absolutely, things like obesity, hypertension and chronic disease are things that we would want to monitor. However, five years, which is when the parliamentary review process would kick in, is actually too short a time to look at those sorts of trends. Those trends are things that evolve over a much longer time period.
In other jurisdictions where they put restrictions like this in place, they have measured outcomes, such as the numbers or the amount of advertising directed at these groups. Again, to substantially see a change in obesity rates, chronic disease or something like cancer, which is also a risk factor for exposure to these products, those latency periods for something like cancer are much longer. It would be impractical to be able to see those sorts of changes in a five-year period.