Thank you, Mr. Chair.
Thank you to the witnesses for that clarification.
I think that this is a concerning piece because it adds and introduces another concept in that we have not been able to hear directly from witnesses on this particular piece of the legislation, because it is part of an amendment and not part of the original bill. I do understand that this was discussed when it was in its previous iteration, but it was changed in its previous iteration. We're getting into this unique space where sometimes we hold up the previous iteration of this bill as the gold standard, but at other times it was changed. We're not comparing like to like; therefore, we're adding in some complications.
I question whether this is necessarily something that should be in there going forward. How doable is it to have that, and what's the difference between advertising to a 17-year-old and to a 19-year-old? It might not be much different, so that's part of the piece where I think we get into a bit of a challenge. With regard to marketing to kids, a 17-year-old single mom or single dad is probably going to be looking at different advertising and have different algorithms by which advertising is directed to them than a 17 -year-old who is primarily concerned about finding Slurpees at 7-Eleven and finding out what the $2 day is so that they can bring their four-litre milk jug—that they've hopefully cleaned out—for the $2-Slurpee day.
Yes, it was a big social media trend. You could fill up any container you wanted with Slurpee. It wasn't directed at kids. It was directed at people in general, but primarily what I saw on social media was teenagers filling up four-litre milk jugs. It was not an Ontario thing. This was probably just an Alberta thing because we have jugs of milk rather than the weird bags, but I digress.
I think it's worth noting because at no point was that advertisement, from my recollection, specifically geared towards kids. It didn't look kid-like. It was very much in words, and it was advertised inside a convenience store—from the advertisements that I saw. This becomes a question of whether advertising works on that age versus what the intention is. It can be very different at that age.