With respect to using a QR code on the label, there were a number of things that we looked at.
One was that, with a QR code.... It's not at the point of sale, so you're not able to do a comparison between products that have a similar label.
Also with respect to QR codes, the challenges are that not everyone has a cellphone, so they may not necessarily be able to use them. They may not want to use their data. If it goes to a website that has a lot of information, it might be long and they won't read it. It's very difficult to enforce the information on a website, because you can change it very quickly.
The other thing is this: If you take that key information off the label and just have the QR code, the only thing left on the label is the marketing.
It's a possibility, but there are a lot of reasons that, at the point of care, you don't have that information.
Mr. Chair, there was a question on the environmental impact of the labelling, if I may answer.