—access to those products and we want them to be safe, effective and high quality. That's exactly what we want.
We use these products every day. As people have said, 73% of Canadians use these products. That 73% was back in 2010. We know that's increased. Through COVID, we know that people have even more interest in terms of having access to products that they select to help maintain their health. We're absolutely there.
Again, we've done tons of consultations. We will continue to do those consultations to get feedback. The labelling is an example of how we put something forward, we got feedback, we made modifications and then we moved forward. We took those into consideration.