Yes, it absolutely is. When the claims that are being made—what someone is saying that product is doing—are accurate, truthful and supported by evidence, then they're appropriate for that product. When you look at that label and you can read it and understand it; when you know what's in the product, what the adverse events and allergens are, and how to contact the company; and when you have assurances that what's in that bottle or that tube is of high quality and not contaminated or adulterated in any way, shape or form, all of that then allows you, the consumer, to have the confidence that you are going into a safe marketplace and can have confidence in those products. That's really the goal.
That's not just our goal at Health Canada; that's every company's goal, as well. We're all working towards the same thing, to make sure that information is accurate and people can make informed decisions about their own health.