Okay, so the allegation's been made here that this doesn't make sense. The quotation was that the number of people harmed, which is 700 over two years, is minuscule.
Don't you also have to factor in the number of people who are harmed by a claim that is untrue, for example, cancer patients who aren't getting their medications because they believe a product advertisement about a natural product being helpful? Does that not also have to go into the cost-benefit analysis when you look at people who are adversely affected by relying on a natural product that isn't proven? Is that not part of the equation in terms of the $100 million a year that's going to address this problem?