That's an excellent question.
For men in trades, as I mentioned, we've been funding and investing specifically in an “ease the burden” campaign. That raises awareness of harms associated with the use of opioids and other substances, as well as the stigma, especially for men in those physically demanding trades, with regard to access and being able to speak about their concerns. Between September 2022 and March 2023, traffic to that campaign page exceeded 142.7 million views. We know that we can raise that awareness and reduce the stigma.
We're also looking at prevention for youth, for teens and young adults at festivals.
I'm happy to turn it over to Shannon to speak more about the prevention efforts we are undertaking.