Thank you, Mr. Chair, honourable members.
Good morning. My name is Jennifer Steeves and I am the executive director of the Canadian Automotive Repair and Service Council, CARS for short. Thank you for inviting us to present today.
CARS is a national sector council and addresses the needs of one of the largest and most important components of the Canadian labour market.
The Canadian automotive power repair and service sector is a large and growing sector, comprised of approximately 39,000 businesses, employing about 254,000 workers. It keeps some 17 million Canadian vehicles on the road. More than half of the enterprises are small shops employing one to four staff.
Employers across Canada from our industry have indicated that a lack of qualified staff adversely affects the profitability of their organization. Almost half of our employers say their businesses suffer from a lack of qualified staff. Over the next decade the industry is estimating a supply demand between 24,000 and 39,000 workers. These expected supply shortfalls will put even more pressure on industry employers to retain existing workers and develop more expertise from within.
First let me say that CARS applauds the Government of Canada on its commitment to employability issues by announcing financial supports geared towards increased employability of all skilled trades people in Canada. These measures and incentives will benefit the small, independent service shops that make up the bulk of our industry.
To further the government agenda, national sector councils are well positioned to be part of the solution to employability issues faced by Canadians. CARS was among the very first sector councils established in 1988. The councils bring together the stakeholders affected by human resource issues, including employers, industry organizations, employees, and organizations providing training and professional development.
Between short- and long-term initiatives related to human resource development training, sector councils gather labour market information, develop occupational standards, develop curriculum, and monitor the standards of program delivery. It is our belief, based on experience, that the employability of our sector's workers depends on the ability to conduct ongoing skills assessment, undertake ongoing skills upgrading, and access training that meets current needs.
CARS has a proud history of working well with all levels of government, educational institutions, private trainers, and motive power industry leaders. These partnerships are increasing public awareness of employment opportunities and skills required in our workforce, enhancing standards of excellence in post-secondary program delivery, and making skills upgrading and professional development as universally accessible as possible by employing interactive distance learning, IDL, which is our satellite-based training delivery system.
The CARS IDL system is an excellent example of how initial government investment has continued and grown to serve the training needs of the industry. CARS interactive distance learning offers more than 320 technical and non-technical courses via satellite broadcast to industry workers and employers at 700 shops across the country. This professional development training is broadcast five days per week and is now being expanded into the collision repair industry.
Our sector has to be proactive to ensure that its training remains current, given both the current rate of technological change and the expected acceleration and complexity posed by such things as alternate fuel technologies, new hybrid cars, and electronics. In fact, electronics now control more than 86% of all systems in the typical vehicle. Advanced electronics computerized telematic systems sustain safety, environmental, communications, and entertainment systems on the modern vehicle. New field technology, such as hybrids, fuel cell, ethanol 85 and advanced diesel, for example, will have a significant impact on the motive power repair and service industry.
Given the current trends in technological advancement, it is easy to understand that our industry employees need to access quality and relevant training to further develop their skills so they can continue to meet the needs of the Canadian motoring public.
New employees entering the industry need to have sound foundational skills that they continue to build on throughout their careers. To that end, post-secondary training and apprenticeship need to provide students with quality relevant training. Once in the workforce, employees need access to ongoing, flexible, relevant training options, while looking to employers to provide both the time and financial support to make skills upgrading possible.
In 2005 CARS began an essential skills project to build essential skill profiles for key occupations. We also developed an assessment tool and benchmarked essential skill levels for workers, apprentices, and students in these occupations. Each participant was assessed for current skill levels in reading, numeracy, and document use. The overall results and the profiles developed showed that one industry worker out of three needs to improve his or her essential skills to function well in their industry occupation.
The knowledge gathered by CARS through this project will be used to educate industry and educators on existing skill-level requirements, create all nine professional development tools, infuse more essential skill elements into our own interactive distance learning, and deliver trainer sessions that demonstrate the impact of essential skills on learning.
Considering the future labour pool, CARS is currently conducting new research to examine the integration challenges faced by internationally trained workers. The objective of this research is to identify information gaps on the employment of internationally trained workers, existing skills assessment and recognition initiatives, and initiatives CARS could implement if required to address any service gaps.
Based on this background I've given you, CARS would now like to contribute to the national consultation on employability issues by making the following three recommendations:
(1) Re-introduce a partnership between government and industry to leverage training dollars. We suggest this because it is our experience that the best premise for building a dynamic, skilled Canadian workforce is the development of an active training culture. Such a training culture can only exist if all stakeholders have a vested interest in its success.
(2) Expand distance learning. CARS research study established an interest and readiness on the part of employers and employees in embracing e-learning as a training option, based on the additional flexibility it offers.
(3) Build a range of online professional development tools such as skills assessment that industry employees can use throughout their careers.
In conclusion, I'd like to sum up the all-around benefits of such initiatives: employers gain a more productive labour force at reduced training cost; employees gain greater employability and earning power by being able to service a product in less time than prescribed at the flat rate; consumers have well-functioning, safe automobiles; government gains a more productive and competitive sector with reduced EI costs.
Thank you very much.