You asked a very good question.
Victor is being rather modest. This past week we brought people from all over Canada, about 20 people who are in the industry--growers, nursery people, and landscapers--to specifically talk about raising the awareness of the importance of green, through Project EverGreen's “Because Green Matters”, and raising the awareness of Canadians on the importance of people who are in the green industry. We spent all that money and brought all these people together to discuss how we can raise the awareness of Canadians.
It's a very good question. We can forward to you copies of the strategic plan, but ideas were coming from everywhere to try to make Canadians more aware of what we do. People don't understand what we do.