That's fair enough. I just sort of paraphrased it before. When we're talking about ageism, it's not just an advertising campaign. It's demonstrating through leadership at all levels of government that we do care about this segment and we're prepared to work by giving it the profile it deserves. It's also making sure there's a conduit to receive feedback to be able to act on some of these things that are important, which, in effect, would show society that we're serious, governments are serious about dealing with not only ageism but all the other issues that come with this ageing population.
On October 26th, 2006. See this statement in context.