There are two planks to that. There are some authorities, like local government authorities—you need local government involved in these policies—who are trying to start what we call “investing to save”, so giving people the information on how they can invest their money in energy efficiency and therefore save in the long term. The problem they have is that often these are low-income households, and it's coming up to Christmas, and they have the choice of investing in energy efficiency to save down the line, or buying Christmas presents for their grandchildren.
Stopping people who don't have enough money from buying Christmas presents for their grandchildren is not necessarily a good policy choice to make. So you need a multi-tier approach, not just a one-off payment once a year close to Christmas, to deal with these problems.