Reaching children is so important, because they don't know a lot about mental illness and also because of the stigma around mental illness and coming forward to seek help. Early intervention, as Mike said, is so important and can make such a dramatic difference in terms of somebody's life later on.
One of the areas we're looking at with the anti-stigma initiative is to identify programs across the country that are working very well, particularly those aimed at children and youth, whether they're educational in nature, operating already within the school system, whether they're in the arts, whether they're on the Internet, for example--different ways of approaching young people so that they can learn more about mental illness and become more comfortable with it. But there's also engaging the people who influence young people: educators, people within the guidance community, and especially parents. So again, you're trying to engage all of these people. That's what we're doing.
When we identify some of these programs that are successful, we're going to evaluate them, see how we can also help improve them, if that's necessary, and then begin to try to replicate these programs elsewhere across the country so that communities aren't starting from square one, so we're not reinventing the wheel, for starters. As phase two goes along, what we're hoping to do is build on those programs that may require more work, more funding. And then ultimately, phase three would look at those things that people haven't thought of before, that really haven't had an opportunity to be developed, and then take some of those programs and move them forward.
Again, the whole idea behind this is not reinventing the wheel, but providing people with toolkits and programs that they can pick up on so that they're not starting from ground zero.