What's interesting about the Assiniboine Credit Union, a large credit union in Winnipeg, is that they are using their purchasing. Rather than just show corporate social responsibility by writing cheques and giving money away, they actually use their purchasing power and target it toward social enterprises. So they get the quality of the product at a competitive price plus a social return, which is the employment of people from the inner city.
I think it's that partnership between government and private sector and the community sector that really is the solution. Everybody purchases, but we don't look all the time at the potential of intentional purchasing. Every purchase has a ripple effect. If we can direct our purchasing, we can actually look at intentional social and environmental outcomes.