The challenge with doing a recruitment strategy like this is that you have to find the balance between making sure the message gets out there, which is that there are children who are looking for families, and creating those personal connections that will draw people in, and maintaining the integrity and privacy of the individual without putting anyone at risk.
The gallery we have is very beautiful. There is that kind of a mix, so I'm not quite sure if you're speaking of what we're doing... That's what we feel the major process is really about: what you do to prepare the children for it and the inclusion of them in that process. It's similar to what we do to include children in their journey towards adoption. It's a piece of that, to include them in the process, and to prepare them for the eventuality.
As well, a lot of it is about making sure that you do appropriate screening and have the checks and balances in place to ensure that it isn't a marketplace, that it really is more of a drawing of attention to a critical issue. But it's a constant balance that we take at the society, knowing that we could have more children adopted if we were farther out there in terms of trying different strategies, but wanting to ensure that every child does get adopted. Research shows that these methods are very effective at being able to do that.